Insiders Club

If you love wine — and saving more money over our everyday low prices — Insiders Club membership is for you!

Insiders receive:

  • EXCLUSIVE “Thank You” $10 Gift Card offer 7 times per year!
  • Case discount (10% off) from the first bottle every day!
  • 10% off all Wine Accessories
  • FREE monthly wine tastings AND $10 off all wine tastings for your guests!
  • Access to Specials: over 50 wines discounted between 20-50% off our regular low prices. (See our current list below.)
  • All for just $35 per year!
Not yet a member? No problem! Simply join in-store today, and save for an entire year!

These 50+ wines are at Wisconsin's BEST Price--Everyday! No limit, while supplies last!

Red Wines

Silver Oak Cabernet Sauvignon, Alexander Valley (compare at $74+): $64.61!

Caymus Cabernet Sauvignon (compare at $70+): $63.66!

Jordan Cabernet Sauvignon (compare at $60+): $48.44!

Michael David “Earthquake” Cabernet Sauvignon (compare at $25+): $19.46!

Michael David “Earthquake” Petite Sirah (compare at $25+): $19.46!

Michael David “Earthquake” Zinfandel (compare at $25+): $19.46!

Meiomi Pinot Noir (compare at $265): Too LOW to Show!

Duckhorn “Decoy” Merlot  (compare at $22+): $16.83!

Duckhorn “Decoy” Red Wine (compare at $22+): $16.83!

Duckhorn “Decoy” Pinot Noir (compare at $22+): $16.83!

Duckhorn “Decoy” Zinfandel (compare at $22+): $16.83!

Duckhorn “Decoy” Cabernet Sauvignon (compare at $22+): $15.44!

Ghost Pines Cabernet Sauvignon (compare at $20+): $13.64!

Juan Gil Organic Monastrell (compare at $14+): $11.96!

Michael David “Seven Deadly Zins” (compare at $16+): $11.94!

Michael David “Seven Deadly RED” (compare at $16+): $11.94! — Limited!

Michael David “Petite Petit” (compare at $16+): $11.94!

Federalist Cabernet Sauvignon (compare at $15+): $11.92!

Federalist Zinfandel (compare at $15+): $11.92!

Josh Cellars Merlot (compare at $12+): $9.96!

Columbia Crest H3 Cabernet Sauvignon (compare at $13+): $9.42!

Columbia Crest H3 Merlot (compare at $13+): $9.42!

Columbia Crest H3 Red Blend (compare at $13+): $9.42!

Murphy-Goode Cabernet Sauvignon (compare at $10+): $7.86!

Columbia Crest Grand Estates Merlot (compare at $10+): $7.71!

Columbia Crest Grand Estates Red Blend (compare at $10+): $7.71!

Columbia Crest Grand Estates Syrah (compare at $10+): $7.71!

19 Crimes Cabernet Sauvignon (compare at $10+): $7.51!

19 Crimes Dark Red Wine (compare at $10+): $7.51!

Columbia Crest Grand Estates Cabernet (compare at $10+): $6.96!

White Wines

Rombauer Chardonnay (compare at $40+): $28.76!

Conundrum White (compare at $24+): Too Low to Show!

Sonoma-Cutrer Sonoma Coast Chardonnay (compare at $24+): $17.93!

Butter Chardonnay (compare at $16+): $12.83!

Kim Crawford Sauvignon Blanc (compare at $18+): $11.44!

Franciscan Chardonnay (compare at $16+): $12.83!

Federalist Chardonnay (compare at $15+): $11.92!

Sokol Blosser Evolution White (compare at $15+): $10.93!

Butternut Chardonnay (compare at $13+): $10.74!

Kendall-Jackson Chardonnay Vintner’s Reserve (compare at $13+): $9.94!

Columbia Crest H3 Chardonnay (compare at $13+): $9.42!

Columbia Crest H3 Sauvignon Blanc (compare at $13+): $9.42!

Villa Maria Sauvignon Blanc (compare at $11+): $8.96!

Pomelo Sauvignon Blanc (compare at $10+): $7.96!

Columbia Crest Grand Estates Chardonnay (compare at $10+): $7.71!

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