Tremendous changes to the Insider's Club-Only Specials!

 ***Club-Only Specials ALERT***
Insiders Club members, you DEFINITELY want to pop over to the Insiders Club tab and check out the current Club-Only Specials. Here’s why: For a limited time only, we’ve slashed the prices on every single wine in the section. The HOT new prices are the result of three things: price matches, special buys from our suppliers, and, in some cases, deeper discounts simply to reward your loyalty. Long story short, now is the time to stock up and SAVE on all of your favorites!

Not currently a Club member? No problem!

Simply join/renew in-store today, and take advantage of ALL of the perks of membership (including the best prices ANYWHERE in Wisconsin) for an entire year! You’ll be glad you did.

Attention Trophy Hunters!

EVERY 90+ point wine in the store is proudly marked with a yellow tag. This makes for easy one-stop shopping for all of the most critically-acclaimed wines in the WORLD.

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