Tremendous changes to Wine Cellar of Wisconsin!

First off: Everything you love about the Wine Cellar is exactly the same. When you walk into the Wine Cellar, you will continue to be personally greeted by the same great folks that have helped you for years. The Insiders Club will remain Wisconsin’s #1 wine shopping value. And we will continue to deliver the best pricing, service, and selection ANYWHERE in Wisconsin!

That being said, we are:

  • Expanding our hours: Now open Seven Days a Week!
  • Every Tuesday is 20% off  when you mix up a case of regularly-priced wines!
  • Your 10% case discount is now available on six bottles!
  • The Club-Only Specials are now available to ALL Wine Cellar Customers!
  • Our monthly wine tastings will be FREE for Insiders Club members!

Check out our Blog posting for more details, or pop in and let us show you how excitingly new and yet how comfortingly the same Milwaukee’s #1 Wine Shop is.

Big Saturday Wine Parties!

Effective immediately, one Saturday out of every month is BIG SATURDAY! Big Saturday tasting parties will feature 12+ wines, free appetizers, and SALE pricing on every single wine poured. And best of all, Big Saturday will be very affordably priced at just $10/person, or FREE for Insiders Club members! Big Saturday tastings are 3:00 – 5:30. Watch the Events tab for the next line-up!

Attention Trophy Hunters!

EVERY 90+ point wine in the store is proudly marked with a yellow tag. This makes for easy one-stop shopping for all of the most critically-acclaimed wines in the WORLD.

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