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Quintessential Malbec at an Eye-popping Deal

Dear Wine Cellar Customers,

Bargain hunters, this one is just too good to be true: One of the most reliable everyday Malbecs in all of Argentina, less than FIVE BUCKS A BOTTLE after rebate!

For those not already “in the know” on this perennial favorite, here’s the scoop: Dona Paula is quintessential Mendoza Malbec. Hearty and layered with dark fruit and spice, it is a fantastic everyday red, pairing perfectly with everything from burgers to pizza, or just about anything that might come off of the grill this weekend. This particular vintage of Dona Paula was even better than usual, earning strong praise and a mouthwatering 90-point review from Robert Parker’s Wine Advocate (below).

Here’s the best part: Thanks to your collective buying power, we just scored the deal of the century on this everyday favorite. Today, we’re unleashing the entire lot at the hottest pricing in the NATION, obliterating the national big box chains and online “discounters.” In short, it’s stock-up time!

Here it is, along with its glowing 90-point review from Robert Parker’s Wine Advocate, the

Dona Paula Estate Malbec 2015
“The 2015 Malbec Estate is floral and aromatic, all about violets and blueberries, very much in line with the 2013, which offered great freshness and poise. It’s not terribly complex, but it’s extremely pleasant and balanced. 90 points.”Release price: $15/bottle
Wine Cellar email STEAL: just $7.96/bottle net for ALL Wine Cellar customers, while supplies last! 
Stock-up BONUS: $36 mail-in rebate on solid cases of 12 bottles – that’s an extra $3.00 off per bottle, or just $4.96/bottle after mail-in rebate!

To secure your share of this 90-point “party pounder” at the one-time pricing, please respond to yourfriends@winecellarofwi.com with your name and quantity desired anytime between now and Wednesday, September 27th. Or, better yet, to “try it before you buy it,” swing by the store anytime today only (Friday) for a FREE taste! You’ll be glad you did!

In the meantime, have a great weekend, and as always, THANK YOU for your loyal business!

Your Friends in the Wine Business,

Joel, Gail, and the Whole Team at Wine Cellar of Wisconsin
Voted Milwaukee’s #1 Wine Shop!
www.winecellarofwi.com

Cabernet Trophy under $20? Yes, indeed!

Dear Wine Cellar Customers,

Putting it simply: Today’s email steal is the under-$20 California Cabernet buy of the YEAR! Full-bodied, packed with luscious fruit and richly complex, this is worth every bit of Wine Spectator’s recent 93-point review (below). Easily the highest-rated California Cab we have seen at this price point in 2017, it is a virtual lock to land a high spot on Wine Spectator’s list of the “Top 100 Wines of the Year” when it is released in November.

Here’s the best part: thanks to an incredible one-time deal from our local wholesaler, you have the opportunity to stock up today at the hottest pricing ANYWHERE in Wisconsin, while supplies last!

Allow us to proudly present, along with its glowing 93-point review from Wine Spectator, the

Daou Cabernet Sauvignon Paso Robles 2015
“Plump and juicy, this seamless effort is focused on red berry and jammy notes, showing plush tannins, depth of flavor and length. Ultraripe but stays within bounds. Drink now through 2030. 93 points.”Release price: $28/bottle
Wine Cellar email STEAL: just $19.96/bottle net for ALL Wine Cellar customers, while supplies last!To secure your share of this 93-point blockbuster at the one-time pricing, please respond to yourfriends@winecellarofwi.com with your name and quantity desired anytime between now and Wednesday, September 27th. Or, better yet, to “try it before you buy it,” swing by the store anytime today or tomorrow (Thursday) for a FREE taste! You’ll be glad you did!

In the meantime, have a great week, and as always, THANK YOU for your loyal business!

Your Friends in the Wine Business,

Joel, Gail, and the Whole Team at Wine Cellar of Wisconsin
Voted Milwaukee’s #1 Wine Shop!

Claret Classic over 50% off!

Dear Wine Cellar Customers,

Napa Cab lovers: If you haven’t tried this beauty yet, NOW is the time!

Browne’s sensational 2013 Claret, simply dubbed “Tribute,” has everything we look for in a great Bordeaux blend: a rich palate, lovely aromatics, and a scrumptious, lingering finish of vanilla and juicy dark fruit. Great on its own or with a variety of meat dishes, it has been a patio favorite of ours all summer.

Today, thanks to an amazing one-time deal from our local distributor, we are thrilled to present ‘Tribute’ at the hottest pricing EVER seen in Wisconsin, a stunning 54% OFF of release! In short, it’s stock-up time! We hope you’ll take advantage.

Here it is, along with its mouthwatering 90-point review from Wine Spectator, the

Browne ‘Tribute’ Claret Columbia Valley 2013
Cabernet Sauvignon, Merlot, Malbec, Petite Verdot, Cabernet Franc and Syrah.
“Dark, focused and juicy in texture, with crisp tannins wrapped around a lively core of red pepper-accented black cherry and dark chocolate flavors. Lingers well. Best from 2017 through 2021. 90 points.”

Release price: $35/bottle
Wine Cellar email STEAL: just $15.96/bottle net for ALL Wine Cellar customers, while supplies last!

To secure your share of this Claret classic at the one-time pricing, please respond to yourfriends@winecellarofwi.com with your name and quantity desired anytime between now and Wednesday, September 20th. Or, better yet, to “try it before you buy it,” swing by the store anytime today only (Tuesday) for a FREE taste! And, by all means, bring your neighbors, co-workers, and friends. They’ll be glad you did!

Your Friends in the Wine Business,

The Team at Wine Cellar of Wisconsin
Voted Milwaukee’s #1 Wine Shop!

Change is in the air at the Wine Cellar.

Dear Wine Cellar Customers,

Change is in the air at the Wine Cellar. Today, we’re thrilled to announce not one, not two, but FIVE customer-driven improvements at your favorite wine shop!

Before we get into the improvements, we just want to make one important note: Everything you love about the Wine Cellar is exactly the same. When you walk into the Wine Cellar, you will continue to be personally greeted by the same great folks that have helped you for years. The Insiders Club will remain Wisconsin’s #1 wine shopping value. And we will continue to deliver the best pricing, service, and selection ANYWHERE in Wisconsin!

That said, we’ve heard a few customer concerns over time. And today, we’re going to address all of them with MAJOR improvements! Here goes:

Customer Concern #1: You’re not always open when I’m thirsty.
Improvement #1: Effective immediately, the Wine Cellar is OPEN seven days a week!

Here are the new hours:

Sunday         11:00 – 5:00
Monday        12:00 – 6:00
Tuesday       10:00 – 8:00
Wednesday   10:00 – 8:00
Thursday      10:00 – 8:00
Friday            10:00 – 8:00
Saturday       10:00 – 6:00

Customer Concern #2: I’m not currently an Insiders Club member, but I would like access to Milwaukee’s best prices.
Improvement #2: Effective immediately, the sale prices in our famous “Club-Only Specials” section are available to ALL WINE CELLAR CUSTOMERS, regardless of membership status! For your convenience, a complete list of all Club-Only Specials is posted at the bottom of this email. Feel free to shop around – you’ll quickly find that the best prices on ALL of your favorite wines are right here at the Wine Cellar!

Customer Concern #3: I’d love to get discounted pricing for my stock-up purchase, but my Wine Cellar tote only holds six bottles.
Improvement #3: Effective immediately, non-club members can mix/match any SIX regular-priced bottles in the store, and take 10% OFF their regular pricing!
(As always, Insiders Club members will receive this 10% discount on all regular-priced wine purchases, regardless of quantity).

Customer Concern #4: I need to stock up this week, and don’t have time to “wait for the sale.”
Improvement #4: Effective immediately (as in TODAY!), EVERY Tuesday at the Wine Cellar is “20% Tuesday!” That’s right – EVERY Tuesday, ALL Wine Cellar Customers get 20% off mix/match cases of ANY 12+ regular-priced bottles in the store! No limit – stock up and SAVE!

Customer Concern #5: I really, really miss free tastings.
Improvement #5: Effective immediately, one Saturday out of every month is BIG SATURDAY! Big Saturday tasting parties will feature 12+ wines, free appetizers, and SALE pricing on every single wine poured. And best of all, Big Saturday will be very affordably priced at just $10/person, or FREE for Insiders Club members! Our first Big Saturday tasting: Saturday, September 16th, from 3:00 – 5:30. Lineup details coming soon.

In short, these are exciting times at the Wine Cellar! We look forward to sharing them with you.

Your Friends in the Wine Business,

The Team at Wine Cellar of Wisconsin
Voted Milwaukee’s #1 Wine Shop!
www.winecellarofwi.com
(262)754-9463

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